Hi and welcome to my website,
I’m Elena Martinello, a freelance Content Creator and Digital Manager, born and raised in Vicenza, where I graduated in advertising graphics.
I’ve always been passionate about sports — I competed in swimming and artistic gymnastics, and over the years explored many others until I discovered the world of cycling in the early 2000s. It was love at first ride. Through cycling, I started exploring new and unique places, and today I love sharing those experiences through my social media channels.
I lived in Australia for four oceanic winters, where I fulfilled a dream: learning English and immersing myself in new cultures. I then spent months traveling through Vietnam, Laos, Cambodia, Thailand, and India, where I rekindled my passion for photography, first sparked during my high school years.
My Work as a Content Creator and Digital Manager
Thanks to my background in advertising graphics and my ongoing interest in social media trends, I’ve developed skills as a digital marketing manager, cycling influencer, and photographer. These combined abilities allow me to plan, create, and deliver effective web communication strategies.
I’m also a certified mountain bike guide, and together with my partner Jacek Berruti, we dedicate ourselves to the discovery, restoration, and maintenance of trails in the Cosseria (SV) area, in Liguria, as well as the management of the Museo della Bicicletta.
As a freelance Digital Manager, I support businesses with their online presence by taking care of:
- Website management and optimization
- Newsletter design and distribution
- Graphic design for banners and digital ads
- Social media management
- Coordination of athletes and brand ambassadors
Some of the clients and projects I currently collaborate with or have worked with in the past include:
- HiRides – Social Media Manager
- Bike Hotel Massa Vecchia // Agriresort La Colombaia – Social Media Manager
- Julbo Eyewear – Sport Marketing Manager Italia
- Marchisio Bici Srl – Digital Manager
- Polartec – PR Italia
- Aqua Viva s.r.l. (for brands like KEFORMA e Nutrifarma) – Digital Manager
- Sixs Sport – Writer
- Ciclo Club Eroica – Community Manager
- Ride Like a Girl Project – Founder
- Maremma Challenge – Social Media Manager
Cycling Influencer and Creator for:
Collaborations and Projects
I’ve had the opportunity to collaborate with a variety of destinations and organizations, including:
- Val di Fassa
- Mountain Huts of Aosta Valley
- Umbria Region
- La Mia Liguria (Liguria Region)
- Turismo Torino e Provincia
- Consortium Conegliano Valdobbiadene Prosecco Superiore DOCG
- Val di Noto – Sicily
- Valli Pinerolesi
- City of Cuneo
- Lake Garda Trentino
Other Collaborations
As a content creator:
Bicilive.it, MTBcult.it, Gazzetta Active (La Gazzetta dello Sport online), Garmin, MG.K Vis, Nuncas, Everlast, Generali Assicurazioni, Svitol, Smartway…
As a model:
Merida Bikes International, Nalini, Karpos, Eroica, Chicken Line, MYN Clothes, Brooks England, Rudy Project, Nivea Soft…
Elena Martinello talent and creator
For several years, I’ve been collaborating with international cycling brands such as:
Merida Bikes International, komoot, Julbo, Abus Helmets, Selle Italia, SIXS Sport and more…
I’m also proud to serve as a testimonial for destinations like: Umbria Region, Val di Fassa, and the Bicknell Cycle Route between Liguria and France.
I’m a creative mind driven by the enthusiasm to turn dreams into reality. A natural-born traveler, I seek meaning through experiences and emotions. Sport has always been a fundamental part of my life.
Watch the docu film “Giro dei Rifugi in MTB” on Amazon Prime Video filmed in Valle d’Aosta.
Ride Like a Girl Project
Together with my friends, we founded the cycling community Ride Like a Girl Project in 2015.
Contact me to collaborate.