Elena Martinello riding a gravel bike on white roads

Media kit 2026 · Content creator · Photographer · Storyteller

Elena Martinello

64.000+people in my community
6,8%average engagement
since 2003in the saddle

My community

64,000+people, across seven channels
25,032Instagram
17,808Facebook
10,683komoot
4,589Threads
3,196TikTok
2,076LinkedIn
638IG Channel

Followers and subscribers per channel, updated automatically.

Elena and Jacek on gravel bikes x Merida BikesPhoto credit: Paolo Penni Martelli x Merida Bikes

My audience

Who follows me

62%

are aged 35 to 54

60%

in Italy, 40% abroad

6,8%

average engagement on Instagram

3.500

people reached on average by each reel

3.251

women riders in the Facebook group Donne in Bici e non solo

2.774

members of the Facebook group Cycling Destinations

Instagram data, October 2026. Engagement calculated on reach over the last 30 days.

Why work with me

Real content, shot in the saddle

I know this world from the inside: I have worked in corporate marketing, I have raced, I guide MTB groups and I take photos. That is why my content works for the people who watch it and for the brand that chooses it.

I understand companiesI have been a PR and marketing manager.
I test in the fieldI have raced and I am an MTB guide.
Photo and video, by myselfFrom shooting to editing.
Real communitiesEspecially women who ride.

Brands and destinations

Who I have worked with

Generali Italia/komoot/L’Eroica/Garmin/Mavic/Rapha/Santa Cruz/Decathlon Italia/GUNA/Citroën Italia

Destinations: Garda Trentino, Val di Fassa, Turismo Torino and province, Consorzio Conegliano Valdobbiadene Prosecco DOCG, Umbria Region, Liguria Region, Langhe Roero Monferrato, Via Francigena, Bicknell Cycle Path (Municipality of Bordighera), Val di Noto.

Elena and Jacek on the white roads of L'EroicaPhoto credit: Paolo Penni Martelli

Services for brands

How we can work together

  • Content creation: photo and video shoots for social and ads
  • Reels and storytelling: dynamic, authentic videos
  • Field product tests: real reviews, in context
  • Travel and destination storytelling: places and itineraries
  • UGC and content for brand campaigns

Let’s work together

The next chapter, we write it together

Write to me using the form below.